Adwords Editor – I have been using Pay Per Click marketing in my business for quite some time now and let me tell you it has been quite the learning experience. If I could go back to when I first started I would have spent a lot more time learning about the process of PPC. If I had done that I would have saved myself a lot of money in the long run. The mistake I made was assuming that all I really needed to do was throw up a few ads and I would be successful. I completed disregarded the importance of tracking my conversions … and it cost me a lot of money.